Qualitative and quantitative based decisions to prevent fraud in your ad spend.
PureClick only measures traffic from your PPC and Impression based marketing campaigns. Not organic traffic to your website. Every click on your ad is identified, logged and filtered to get a true measure of engagement and validity.
How it works
PureCaptcha can be shown or in invisible mode. When shown it stops all non-human traffic and traffic with no intent to engage with your content.
PureCaptcha configurable variants
What the PureCaptcha reports for you
Transactional level reporting of all incoming clicks from ads
Invalid traffic identified (bots, spiders and malware)
Traffic with no commercial interaction identified (mobile mis-clicks, mistaken clicks, etc.)
Quickly identify the the impact of malware and mistaken clicks and the publishers that contribute tricked clicks.
Up to 90% of mobile traffic has no commercial value
Auto detect and sizes to mobile devices
Measures time-to-bounce for each click, rather than just a bounce rate
Measures user behaviors like closing browser, hitting the back button and user confirmation of no intent
Records publisher activity for malware and trick clicks
Records user behaviors on mobile PureCaptcha
Don’t want to show the PureCaptcha? No problem
For convenience, we have configured the PureClick software to operate without the PureCaptcha to measure click resolution. In this configuration, PureClick accurately measures the true value of the “bounce rate” traffic and record all available click stream data. The PureCaptcha is not shown in this configuration but all click data is recorded.
Using the PureCaptcha catch conversion fraud
Tired of Bots filling out forms?
Use a one-click confirmation that your customer is human with intent to fill out the form.