The digital industry is heavily reliant on the notion of security through obscurity. This approach has allowed fraud to proliferate at alarming rates. Whether you buy on the impression or click, your goal is engagement with a real user with intent.
We build and maintain the most advanced, post-click, white-hat technologies for you to better audit and manage your digital advertising spend and measure the quality of the traffic at the source. These measurements conform to the IAB Click Measurement Guidelines. We are not inventing a standard, but building tools that allow buyers to fully understand the value of their engagement.
We are passionate about what we do and believe that the buy side of the digital world is grossly unprepared to defend itself against bad clicks, publishers and unscrupulous networks.
We are demonstrating the value of post-click measurements that look into life beyond the bounce rate and into the realm of humans with intent to click on ads versus accidental or nefarious intent.
We hope you learn as much as we have through the use of the products.