The digital industry is heavily reliant on the notion of security through obscurity. It does not work and that approach has allowed fraud to proliferate at alarming rates. Whether you buy on the impression or click, your goal is engagement with a real user with intent.
We build and maintain the most advanced, post click, white-hat technologies for you to better audit and manage your digital advertising spend and measure the quality of the traffic at the source. These measurements confirm to the IAB Click Measurement Guidelines. We are not inventing the standard, but providing unfettered transparency into what is really happening in the marketplace.
We are passionate about what we do and believe that the buy side of the digital world is grossly unprepared to defend itself against bad clicks, publishers and unscrupulous networks.