Transparency in Digital Advertising

We show over 25% of your Display Advertising budget is wasted

We validate traffic, for free

Analytics vs. Validation

Analytics is the discovery, interpretation, and communication of meaningful patterns in data

Validation is the action of checking or proving the validity or accuracy of something

PureClick finds

General & Sophisticated IVT

Bots, malware, click farms, mistaken clicks etc.  Simply, the majority of traffic on the Internet is programmatic.

Duplicate Clicks

Repetitive clicking on your ads. About 3% of your traffic is duplicate clicking within seconds

Time to Bounce

Commercially worthless traffic that is gone immediately.  Over 25% of display advertising traffic tested is gone in 2 seconds or less.


One click confirmation of non-human traffic and traffic without intent.  Intent is the best measure of value in PPC advertising.

Mobile Fraud

Fat finger fraud.  91% of measured mobile traffic is accidental or malware driven.

We work with any network or publisher, including





PureClick technology

The only click measurement technology to have ever been accredited for IAB Valid Clicks, IAB Valid Clicks Resolved and PureCaptcha Confirmed Clicks (humans with intent clicking on your ads).