Transparency in Digital Advertising

Allocate your spend to trustworthy traffic sources

Independently validate your traffic sources

Analytics vs. Validation

Analytics is the discovery, interpretation, and communication of meaningful patterns in data

Validation is the action of checking or proving the validity or accuracy of something

PureClick Identifies

General & Sophisticated IVT

Bots, malware, click farms, mistaken clicks etc.  Simply, the majority of traffic on the Internet is programmatic.

Duplicate Clicks

Repetitive clicking on your ads with bad intent.  Identify IP addresses, publishers and devices.

Time to Bounce

Commercially worthless traffic that is gone immediately.  Over 25% of display advertising traffic tested is gone in 2 seconds or less.  The average page load time is 5 seconds.


One-click confirmation of human traffic with intent.  Confirm that the traffic you are buying is human.  Intent is also an excellent Key Performance Indicator (KPI)

Mobile Fraud

Fat finger fraud.  91% of measured mobile traffic is accidental or malware driven.

PureClick tracks any network






you name it…

PureClick technology

The only click measurement technology to have ever been accredited for IAB Valid Clicks, IAB Valid Clicks Resolved and PureCaptcha Confirmed Clicks (humans with intent clicking on your ads).


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